Search
Engine Optimization
Here's a
quick and easy search engine optimization (SEO)
technique that anyone can use to generate free, high
Google pagerank links to their site.
SEO in a nutshell: get quality
links to your site; the higher the pagerank, the better.
The problem is that if you
submit your site to a high pagerank directory or search
engine, it can take months for your site to appear.
Moreover, many high PR directories and search engines
charge big bucks for the privilege of getting listed
with them. For example, the Open Directory Project
(DMOZ) directory takes several months or more to list a
site. And Yahoo charges $299 per year for a commercial
site to be listed in their directory.
While it's great to be
listed in these directories and search engines, many
will automatically find and list your site free if you
have good quality links to your site. High pagerank
links to your site indicate to many search engines that
other sites that they rate highly link to you.
Therefore, they conclude, your site will probably be
useful to their users. So you deserve a higher pagerank,
according to Google. And the higher your pagerank, the
better your search engine visibility. It's part of the
SEO game and you can learn how to play.
Continue Reading
SEO and PPC
Marketing
Often, sites view
seo and PPC marketing as exclusive marketing techniques.
Each marketing method has its advocates. In reality, both
have a place in the Internet marketing process. If you
intend to pursue a major seo effort, a PPC campaign is a
critical early step.
PPC For Testing
Let’s say you have a site offering a service or product in
the travel market. You’ve put together a healthy budget and
decided to go for broke. Yep, you’re optimizing and trading
links in an effort to go after keyword phrases with major
traffic and competition. For instance, you’ve decided to
have a go at “Europe travel”, which has roughly 400,000
searches each month and major competition for high rankings.
You spend two years trading links, adding content and so on.
Miracle of miracles, you pop on to the first page of search
results. You start shopping for your private jet only to
realize a very disturbing thing. You are getting thousands
of visits, but few sales. After running calculations, you
find the site is converting at 1 in 10,000.
Continue Reading
More Articles below
|
|
