They use viral marketing by e-mail as a marketing
tool... what did you think I meant? Viral marketing can
work well for B2B providers, as long as the following is
true:
The product or service has to add value for
the sender, as well as, the receiver.
The offer has to be deliverable. You don’t
want to offer a product that you can’t deliver
if demand grows rapidly.
The offer has to be easily transferable to
others. E-mail and Web pages provide the best
medium to facilitate this.
The vest viral marketing campaigns use
existing networks to move the message along.
The basis of viral marketing has been around for a
long time. The idea is that you incite your customers or
referral sources to pass on something about your
business to their network of colleagues and friends.
Those that pass on your information get something in
return. The something might be a gift or service related
to your business.
Using e-mail makes it incredibly easy to pass
information on to a friend or colleague, especially if
it involves something fun or free. With millions using
the Internet worldwide, the potential for exponential
growth is tremendous. The great things about viral
marketing are that it is free and works virtually by
itself. Once you make an offer and provide the facility
for referrals, viral marketing spreads like… well… a
virus…but the good kind.
To implement viral marketing at your business; first,
start with your customer base. Incite existing customers
to refer new ones. Second, go to your referral sources.
Service providers, your outside network and colleagues
can be encouraged to provide referrals that lead to
business.
If your customers are stressed business owners, offer
a reward that provides relaxation and leisure... like a
weekend away.
