There is currently a blog created every second! Unfortunately, most of
them will never receive much traffic. “Write it and they will come” might
work if you are the Dalai Llama, The Pope, or George Bush, but you’re not,
are you? And even their blogs would need some publicity.
Here are a few tips to build blog traffic. There are many more techniques
available, but this is a good solid start.
1) Write great content
This should go without saying, but you need to write interesting “stuff.”
What is interesting varies depending on your target audience, and you should
know your target audience; hopefully you are one of them.
But great content, although necessary, is not sufficient. You might be
writing fascinating material for guppy breeders, but if they never see it, who
cares? That’s why we have additional tips.
2) Have a link from your Web site
Blog
You probably have a Web site. If so, absolutely have a prominent link from
your Web site to your blog! Why wouldn’t you? I don’t know, but many people
don’t. I hate it when I know someone or some organization has a blog and they
make me look hard for it. Most people will give up, if they even ever hear about
the blog.
3) Mention your blog in your e-mail signature
Most of us use email a lot. An e-mail signature, a small section of text or
HTML automatically appended to each email, is an ideal place to mention a blog.
You need to use common sense however. If your blog is on bizarre sexual
practices, you probably don’t want to include it on your business email
signature. Personal blogs, unless related to business and with the company’s
blessing, don’t belong in a business email signature. Professional blogs
however, absolutely do. Use common sense!
4) Have an easy to remember URL
My home blog’s URL is http://demop.com. One night over dinner with a client,
he mentioned he often typed in TheTedRap.com by mistake. Later that evening, I
spent about 10 minutes online and twenty dollars purchasing the domain
TheTedRap.com and pointing it at http://demop.com/TheTedRap
Traffic increased immediately – apparently he wasn’t the only one making that
mistake!
If you have a long and difficult blog URL, like
www.quismoabccorp.jobs/codered/Americas/baldnessremediesbyjoe, strongly consider
a either moving your blog or getting another domain and pointing it at your
blog.
5) Good Blog Post Names
Search engines love blogs, and much blog traffic comes from search engines.
Google alone feeds The Ted Rap several hundred people a week, and some of them
become long-term readers. Search Engine Optimization (SEO) for blogs is
important, and an entire book could be written on the subject.
One of the most important search engine optimization tactics is to give each
post a good descriptive name with key words and phrases in it. If a post is
about Saturn and Mars, include the words “Saturn” and “Mars” in it! A cute title
like “Big round things that revolve around the sun” won’t help the search
engines send you new readers, and conversely won’t help people looking for
content like yours find it.
6) Leave good comments
When someone leaves a good comment on my blog, I always go look at that
person’s blog if they have one. I have found a number of blogs I regularly read
this way. Conversely, often when I leave a good comment on someone else’s blog,
I’ll notice a few visitors following that comment back to my blog. Some of them
may become regular readers of my blog.
What is a good comment? Not a simple “I agree” or similar, but a comment that
adds content and value. Don’t leave a comment unless you have something to add.
7) Link to other worthy blogs (or use trackbacks)
Just as when someone leaves a comment, if someone links to my blog, I notice
and go see who is linking. I typically notice someone is linking through
Technorati.com or one of the other search engines.
If your blogging software supports trackbacks, they have the same effect as
linking.
Most blogs will never have hundreds of thousands of readers, but these tips
will help start a steady stream of visitors to your blog.
Ted Demopoulos is co-author of
Blogging for Business and a business blogging consultant. Subscribe free
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