Viral Marketing sounds like something bad but it is
actually something very good. It is, also, a powerful
way to generate traffic to your website.
Think about how a virus spreads from on person to
another. One person gets sick and just by sneezing they
can give the virus to many more people… those people get
sick and share their germs with everyone they know and
the next thing anybody knows is that there is an
epidemic. That is the very concept of viral marketing.
The idea is to get everyone to spread your marketing
message around because they want to.
Now let’s look at using an E-book to start your viral
marketing campaign. First you create an E-book… a really
good one that has links to your website, to your sales
page and affiliate links to products and services that
you recommend… and you give it to three people. In the
book you encourage those three people to give it to
their friends and family.
Before you know it the E-book is spreading across the
Internet like wild fire. Digital information duplicates
easily and quickly so before you know it, thousands of
people could be reading your free E-book.
Make certain that you let people know that they have
permission to forward the E-book around the Internet.
When you create the E-book, you have the right to give
people certain rights. One of those rights could be that
you allow them to give the book to other people. Make it
clear that this book is free to give away.
You can write the E-book yourself, use private label
content or you can hire a ghostwriter to prepare the
content. There are a lot of ways to create an E-book.
Once you have your E-book written, use software to
create your E-book.