E-books are the future and the future is now. The
printed word on paper and bound into books used to be
the only way information was given and received. They
were great, you could take them with you and put them on
shelves and they do still exist and will continue to for
the foreseeable future but the time of the E-book has
arrived.
The marketing E-book is a slightly different animal
from just an E-book. Marketing E-books contain text,
images, links to web pages and navigation controls. The
marketing E-book has become a very important part of
marketing on the Internet.
With a marketing E-book you can present your story in
an effective way and include links to your web sales
pages. Your E-book can become your best salesman.
First, your E-book needs to be interesting and
informative. It always has links back to your web site
and to your sales page.
Next, be sure that you have a prominent section
telling readers that they are free to give your E-book
away. Let them know that they can post it on their site
as a free download, that they can use it as a bonus, and
that they can bundle it with other products. This is the
way to create viral marketing for your products or
services. Remember those links back to your site
contained in the E-book?
Last but certainly not least before you send your
E-book out to the world, double check spelling and
grammar and be sure that you have tested every link to
verify that it goes where it is supposed to go. Obvious
errors will reflect badly on you and will not be of much
value to you, it could even by damaging.
Post your E-book to some of the E-book directories.
Many let you post it for free, or will let you post a
link on their site to your E-book.
