Some E-books combine very well with an affiliate
program. When the affiliate receives some extra benefit
from promoting the viral message, like being able to
brand your E-book with his affiliate links, the
affiliate makes a sale when a reader buys through a
branded link. You benefit from increased traffic on your
website because the affiliate is willing to promote the
E-books for you.
Be absolutely certain that your message includes a
clear call to action. There shouldn’t be any doubt
whatsoever about what you intend recipients to do. Make
sure that the instructions are perfectly clear so that
recipients know HOW to act. The action that you require
should be simple and obvious as well. Don’t make things
complicated or it will confuse the reader, such as by
adding numerous links.
Remember the K.I.S.S. principle: Keep It Simple
Stupid! The incentive should be clear to those you want
to take an action. Readers will look at your offering
for about seven seconds before they move on. If it takes
longer than that for them to figure out what it is you
want them to do, they will move on. Don’t make your
message vague or difficult to comprehend. If you do,
chances are you will lose them. You must respect your
readers enough to express your message clearly.
Once you are sure you have an E-book that will be of
value to an affiliate program, approach them with your
idea and be able to show that it will be mutually
beneficial.
Viral Marketing using E-books is one of many
techniques that all together have a cumulative effect in
attracting customers and subscribers to your business
and in attracting targeted visitors to your website. You
will very soon find out that this is an excellent way of
increasing sales, subscribers and referrals.
