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How to get reciprocal links
Reciprocal links help you in two ways
Reciprocal links are arranged
when two web sites agree to link to each other.
Reciprocal links are also known as "link swaps", "link exchanges" and
"link partners".
A common misspelling is "reciprical links".
Reciprocal links help you in two ways:
1. They increase your web site
traffic, from people who click on the links.
2. Reciprocal links also play a
major role in boosting your rankings in search engines.
Warning: Late in 2005, Google's
Matt Cutts made it clear that it's possible to "overdo" reciprocal
links. Getting good, solid, reciprocal links should be
part of your links strategy, not
your total marketing strategy.
When ranking sites, the major search engines take into account the
number and quality of the sites that link to you.
Persuading good quality, relevant sites to link to you can be tedious,
time-consuming and frustrating. Here are some tips to increase your
chances of success.
One way to find link partners is to do searches in major search engines
such as Google and Yahoo! to find sites which complement yours but are
not direct competitors.
Many sites also link to direct competitors, figuring that the benefits
outweigh any disadvantages.
Examine their links pages
A refinement of this strategy is to visit your competitors' sites and
complementary sites and examine their links pages or resources pages.
The sites you'll find there are potential reciprocal links partners.
They should be linking to you.
Now visit THEIR links pages and examine them, and so on down the chain.
You should end up with a long list of good sites with which to exchange
links.
How to set up reciprocal links
- Find GOOD QUALITY, complementary sites.
- Place a link to them on your site.
- Only AFTER you've placed a link to them, email the owner of the
site a short, friendly note. Address him or her by name. (If the
name isn't on the site, you may be able to find it at
www.whois.sc)
- Genuinely praise something on the site. If you can't find
something worth praising, delete the site from your list.
- Tell the web site owner you've linked to their site, giving them
the URL of the page where you've place your link.
- Ask for a link back to your site, suggesting a page where the
link would be appropriate.
- Three weeks later, if there's been no reply, send a brief,
polite reminder. It's easy for emails to be lost or overlooked.
- Use the phone and/or snail mail. A link from a good site is a
very valuable thing. If you can't get noticed by email, consider
trying a phone call or posting a letter. They're more expensive but
also more likely to attract the answer you want.
- Keep an alphabetical record of sites you've linked to and
requested links from. You need to know who you've contacted and who
you haven't.
Want links from pages with high
PageRank?
To boost their PageRank, some webmasters concentrate on getting links
only from sites that have high PageRank. (If we all did this, no new
site would ever get reciprocal links.)
If you want to try this approach,
PRsearch is a
useful free search tool to use. It gives you Google search results PLUS
PageRank.
You type in a key phrase and can quickly see the PageRank of pages
optimized for that phrase.
You can also click on the number beside the words "inbound links" and
you may find more sites with high PageRank.
Really serious ways of getting links
You can arrange newsletter article exchanges with other newsletter
publishers in your niche, preferably with newsletters which are archived
online.
Some webmasters also arrange "article swaps". You write an article to be
published on their website and they write an article for your site. This
gives you an in-context link, which is
much more effective than a mere link on a links page.
Reciprocal links websites
You can search in Google for link exchange websites
which publish directories of website owners who actively exchange links
with each other. As a general rule, the easier and more automated link
exchanging is, the more risky it is that you'll be doing something which
the search engines don't like. You don't, for example, want to get
involved in link farms which link to totally unrelated websites.
